Strategic Plan

2016 2020

Strategic Plan

Vision

Become the Premier Open‑Access
University in the United States

At Bellevue University, we deliver real learning for real life. We combine cutting-edge technology with deep industry partnerships and the latest learning science to provide our students with an education that students can be proud of and employers can trust. The American dream is alive and well for our students because they know that what they are learning will lead to a better life for them and their families.

Our faculty and staff embody the University’s dedication to lifelong learning. We never settle. We never stop improving. We always push ourselves and our students to be better. We are proud of our rich history and tradition at Bellevue, but there is so much more to do. Join us as we set the standard for what a university should be: open, innovative, and laser focused on student outcomes.

50 Years of Dedicated Service

1965
Bill Brooks proposes a new college to the Bellevue Chamber of Commerce.
1966
Bellevue opens its doors with 3 full-time faculty and 4 staff members.
1967
Bellevue College holds its first commencement ceremony. 37 degrees were conferred.
Show all dates in between
1972
Bellevue becomes the 4th largest private school in Nebraska.
1977
Bellevue earns full accreditation faster than any college in Nebraska history.
1983
Nearly 3,000 students attending Bellevue College.
1987
Bellevue offers its first accelerated bachelor’s degree program.
1990
Bellevue offers its first master’s degree program.
1994
Bellevue College becomes Bellevue University.
1996
Bellevue offers its first online degree program.
1999
Bellevue launches the College of Distributed Learning.
2000
Bellevue offers nine undergraduate and three master’s degrees online.
2002
Bellevue rolls out its «Invest in Success» campaign, upgrading and building state‑of‑the‑art facilities.
2006
Bellevue constructs the 72,000 square foot Educational Services building.
2009
Dr. Mary Hawkins becomes the fourth President at Bellevue University.
2014
Bellevue increases enrollment to over 13,000 students.
2016
Bellevue unveils its 2016-2020 strategic plan with ambitions to become the premier open-access institution in the U.S.

Goals

Access Goals

Access Goals

To ensure access to a college education for all students.

3%
2%
1%
0%
-1%
-0.8%
2016
1%
2017
2%
2018
2.4%
2019
3%
2020

Grow student enrollment

50%
PELL GRANT
STUDENTS
78%
NON-TRADITIONAL
STUDENTS

Ensure access to underserved and non-traditional students

0.00
Composite Financial Index (CFI) Ratio

Maintain and improve financial health to fulfill mission

20%
15%
10%
5%
0%
10%
2016
12%
2017
15%
2018
18%
2019
20%
2020

Increase the percentage of students employed by a Corporate Learning Partner

Learning Success Goals

Learning Success Goals

To ensure students receive a relevant and rigorous education that leads to successful program completion.

1
Accounting - BS
Adult Education - BS
Advanced Manufacturing - BBA
Banking Operations Management - BS
Behavioral Science - BS
Biology - BS
Business - BS
Business - BBA
Business Administration - BS
Business Analysis and Management - BS
Business Analytics - BS
Child Protection and Juvenile Justice - BS
Communication Studies - BA
Communication Studies - BAS
Computer Information Systems - BAS
Computer Information Systems - BS
Criminal Justice - BS
Cybersecurity - BS
Digital Marketing - BS
Emergency Management - BS
Graphic Design - BA
Health and Human Performance - BA
Health Communication - BA
Health Science - BA
Healthcare Management - BS
Information Technology - BS
International Business Administration - BS
International Security and Intelligence Studies - BS
International Security and Intelligence Studies - BAS
Investigations - BS
IT Operations Management - BS
Leadership - BS
Legal Studies - BS
Liberal Studies - BA
Management - BS
Management Information Systems - BS
Management of Human Resources - BS
Marketing - BS
Media Communications - BS
Non-Profit Management - BS
Nursing (RN to BSN) - BS
Professional Psychology - BS
Project Management - BS
Psychology - BS
Psychology - BA
Security Management - BS
Software Development - BS
Sport Management - BA
Supply Chain and Logistics Management - BS
Supply Chain, Transportation and Logistics Management - BS
Sustainability Management - BS
Systems and Network Administration - BS
Web Technologies - BS
Master of Arts in Human Services - MA
Master of Arts in Managerial Communication - MA
Master of Business Administration - MBA
Master of Fine Arts in Creativity - MFA
Master of Healthcare Administration - MHA
Master of Professional Science in Technology Innovation and Entrepreneurship - MPS
Master of Professional Studies - MPS
Master of Project Management - MPM
Master of Public Administration - MPA
Master of Science in Accounting - MS
Master of Science in Acquisition and Contract Management - MS
Master of Science in Business Analytics - MS
Master of Science in Clinical Counseling - MS
Master of Science in Computer Information Systems - MS
Master of Science in Cybersecurity - MS
Master of Science in Human Resources Strategic Management - MS
Master of Science in International Security and Intelligence Studies - MS
Master of Science in Justice Administration and Crime Management - MS
Master of Science in Leadership and Coaching - MS
Master of Science in Management - MS
Master of Science in Management of Information Systems - MS
Master of Science in Organizational Performance - MS
Master of Science in Security Management - MS
Master of Science in Strategic Finance - MS
Master of Science in Strategic Marketing - MS
Strategic Industrial and Organizational Psychology - MS
Strategic Master of Business Administration - MBA
Ph.D. in Human Capital Management - PHD
0%
Programs
100%
Programs

Grow the number of programs that fully integrates a professional body of knowledge into its courses

1
Accounting - BS
Adult Education - BS
Advanced Manufacturing - BBA
Banking Operations Management - BS
Behavioral Science - BS
Biology - BS
Business - BS
Business - BBA
Business Administration - BS
Business Analysis and Management - BS
Business Analytics - BS
Child Protection and Juvenile Justice - BS
Communication Studies - BA
Communication Studies - BAS
Computer Information Systems - BAS
Computer Information Systems - BS
Criminal Justice - BS
Cybersecurity - BS
Digital Marketing - BS
Emergency Management - BS
Graphic Design - BA
Health and Human Performance - BA
Health Communication - BA
Health Science - BA
Healthcare Management - BS
Information Technology - BS
International Business Administration - BS
International Security and Intelligence Studies - BS
International Security and Intelligence Studies - BAS
Investigations - BS
IT Operations Management - BS
Leadership - BS
Legal Studies - BS
Liberal Studies - BA
Management - BS
Management Information Systems - BS
Management of Human Resources - BS
Marketing - BS
Media Communications - BS
Non-Profit Management - BS
Nursing (RN to BSN) - BS
Professional Psychology - BS
Project Management - BS
Psychology - BS
Psychology - BA
Security Management - BS
Software Development - BS
Sport Management - BA
Supply Chain and Logistics Management - BS
Supply Chain, Transportation and Logistics Management - BS
Sustainability Management - BS
Systems and Network Administration - BS
Web Technologies - BS
Master of Arts in Human Services - MA
Master of Arts in Managerial Communication - MA
Master of Business Administration - MBA
Master of Fine Arts in Creativity - MFA
Master of Healthcare Administration - MHA
Master of Professional Science in Technology Innovation and Entrepreneurship - MPS
Master of Professional Studies - MPS
Master of Project Management - MPM
Master of Public Administration - MPA
Master of Science in Accounting - MS
Master of Science in Acquisition and Contract Management - MS
Master of Science in Business Analytics - MS
Master of Science in Clinical Counseling - MS
Master of Science in Computer Information Systems - MS
Master of Science in Cybersecurity - MS
Master of Science in Human Resources Strategic Management - MS
Master of Science in International Security and Intelligence Studies - MS
Master of Science in Justice Administration and Crime Management - MS
Master of Science in Leadership and Coaching - MS
Master of Science in Management - MS
Master of Science in Management of Information Systems - MS
Master of Science in Organizational Performance - MS
Master of Science in Security Management - MS
Master of Science in Strategic Finance - MS
Master of Science in Strategic Marketing - MS
Strategic Industrial and Organizational Psychology - MS
Strategic Master of Business Administration - MBA
Ph.D. in Human Capital Management - PHD
0%
Programs
100%
Programs

Increase the number of programs that use adaptive and personalized learning practices

4.25

Maintain and improve the aggregate student ranking of majors and courses

65%

Improve 6-year graduation or transfer out rates

65%

Maintain and improve the 6-year graduation rate of
The Premier Partner Network consists of military bases and community college campuses at which Bellevue University has a continuous presence.
Premier Partner Network
transfer students

Career Success Goals

Career Success Goals

To ensure students attain their career goals after graduation.

100%
80%
60%
40%
20%
0%
80%
Graduation
80%
Year 3
80%
Year 5
80%
Year 7
80%
Year 10

Maintain and improve student satisfaction with their degree

160%
140%
120%
100%
80%
60%
40%
20%
0%
80%
Graduation
90%
Year 3
100%
Year 5
105%
Year 7
150%
Year 10

Improve graduates’ salary relative to the national median wage

100%
80%
60%
40%
20%
0%
20%
Graduation
40%
Year 3
60%
Year 5
80%
Year 7
90%
Year 10

Increase the percentage of graduates employed in their desired industry

100%
80%
60%
40%
20%
0%
20%
Graduation
40%
Year 3
60%
Year 5
80%
Year 7
90%
Year 10

Increase the percentage of graduates employed in their desired job

100%
80%
60%
40%
20%
0%
20%
Graduation
40%
Year 3
60%
Year 5
80%
Year 7
90%
Year 10

Increase the percentage of graduates employed at their desired management level

0%
20%
40%
60%
80%
100%
83%
BELLEVUE
66%
NATIONAL AVERAGE

Improve the percentage of graduates who are securely and responsibly repaying their loans 3 years after graduation

0%
5%
10%
15%
6%
BELLEVUE
11%
NATIONAL AVERAGE

Reduce the student loan repayment default rate 3 years after graduation

Community Success Goals

Community Success Goals

To ensure students remain advocates for and actively engage with the University and its partners after graduation.

Maintain the percentage of graduates who actively demonstrate civic engagement

0

Improve the graduate Net Promoter Score

0

Grow the number of
The Premier Partner Network consists of military bases and community college campuses at which Bellevue University has a continuous presence.
Premier Partner Network
members

Strategy

Students & Academics

Students & Academics

Primary Focus: Innovative Education

Bellevue university continually pushes the envelope to provide students with a learning experience that is relevant to the changing world in which they live.

Components

1Developing a powerful and thoughtful relationship with our students in order to always define our strategy by way of their wants and needs.

2Tracking progress – successes and failures – to ensure continuous improvement in approaches to student success.

3Focusing on outcomes that further career, personal, and community success.

Strategic Focus 1

Learning Environment

Provide an environment for students that encourages them to achieve their goals through personalized, individualized pathways.

Validate the relationship with our students to drive engagement.

Use tools to adapt to individual student needs.

Increase student academic self-awareness so they can discern their needs and create strategies for addressing any obstacles to success.

Strategic Focus 3

Skills to Performance

Develop a robust implementation of the Skills to Performance framework that permeates all aspects of our instructional efforts.

Create a rich user experience in the Skills to Performance model.

Implement Skills to Performance model contextualized across all delivery models.

Operationalize Skills to Performance through guidelines and procedures to help with transformation, governance, and alignment.

Strategic Focus 2

Value Proposition

Advance educational products that demonstrate and assess value for employers, graduates, and society.

Align program outcomes to job qualifications using advisory panels, recognized industry standards, and published occupational qualifications.

Measure graduates’ career success.

Strategic Focus 4

Metrics

Gain a better understanding of data and analytics model relationships for deeper insight; make understanding actionable and improve metrics through insights.

Measure persistence, retention, and graduation rates.

Measure student performance against standards.

Monitor student engagement that links with employee engagement after graduation.

Employees

Employees

Primary Focus: Student-Centric Organizational Culture

Bellevue’s culture is one of an open, innovative institution that places the student at the center of everything we do.

Components

1Recruiting, training, retaining, supporting, and celebrating the right person, with the right skill set, in the right job.

2Holding individuals accountable at all levels for behaviors and business outcomes and rewarding them for performance — clearly identifying expectations.

Strategic Focus 1

Recruiting

Develop a recruiting process and execute that process throughout the university:

Measure and improve first year turnover rate — first and last indicator of problems (leading, in-progress, lagging indicator).

Implement a faculty recruitment model that aligns teacher qualifications and characteristics with teaching effectiveness in Skills to Performance.

Match the right skill sets with the job-accurate and measurable job descriptions.

Strategic Focus 2

Performance Management

Where possible, utilize the performance management system to grow vs. buy top performers; measured through University Goals:

Clearly communicate job “expectations” through job descriptions.

Define and measure teaching effectiveness metrics for the Skills to Performance model.

Hold individuals accountable at all levels for behaviors and business outcomes and reward them for performance — clearly identifying expectations and following through.

Tie engagement and commitment into the institutional analytics of performance.

Design a total rewards package for employees.

Design the right programs and services to execute — allocating financial and other resources responsibly.

Strategic Focus 3

Professional Development

Develop leaders by nurturing a talent pipeline and career pathing.

Create and implement a faculty development plan to build strong, capable teachers in the Skills to Performance model.

Empower people to make impactful decisions.

Invest in leadership development, succession planning, and career pathing.

Measure essential development metrics in teaching effectiveness and succession for Bellevue within 2 years.

Infrastructure / Operations

Infrastructure / Operations

Primary Focus: Enabling Growth and Substance

Bellevue’s desire to grow will never supercede its desire to serve. We place great emphasis on infrastructure and implementation strategies so that we always scale with purpose and clarity.

Components

1Effectively managing strategy, programs, and projects through efficient decision making and transparent resource allocation.

2Streamlining the piloting and scaling of technologies in a way that promotes the implementation of emergent solutions that improve outcomes.

3Investing in the maintenance and optimization in facilities for the purpose of maximizing physical and social resources, enriching the student and employee experience.

4Fostering and advancing behavior in support of compliance, ethical conduct, and accountability that is consistent with Bellevue University's mission, accreditation standards, and all federal and state legal and regulatory obligations.

Organizational Planning & Improvement

Strategic Focus 1

Develop and implement a decision making framework to support University strategy implementation. This would include identifying data needed to support objective evaluation of projects and programs.

Continually identify opportunities for new resource allocation and/or reallocate existing resources to investments (strategic opportunities projects, or processes).

Identify and prioritize revenue opportunities which support University investment or initiative activities, utilizing donors, grants and tuition.

Align accountability and responsibility for spending with decision makers.

Evaluate and implement pricing and tuition models that provide strong revenue streams and keep students’ debt manageable.

Strategic Focus 2

Promote a change in the budget philosophy from silo mentality to investments which are aligned to strategy and revenue growth. Implement data-driven reporting capability through a quarterly executive review process enabling spending alignment/adjustments to support fiscal responsibility.

Strategic Focus 3

Reward the good stewards of the University’s resources through performance management.

Technology Management

Strategic Focus 4

Develop a Technology Master Plan that aligns with the University’s Strategic Plan and focuses on:

Supporting Teaching and Learning from conception through student outcomes.

Defining critical subsystems.

Operations:

Alignment with the University’s investment strategy and priorities.

Optimized usage of internal resources, cloud solutions, 3rd party partnerships, and use of SAAS, PAAS & IAAS.

Optimize organizational efficiency and effectiveness.

Strategic Focus 5

Conduct a comprehensive, University wide technology review to:

Identify potential gaps and redundancies.

Define critical subsystems.

Support the creation of a Technology Master Plan.

Evaluate and implement pricing and tuition models that provide strong revenue streams and keep students’ debt manageable.

University Facilities

Strategic Focus 6

Develop a Master Plan to support and align with the vision and strategy defined in the Student / Academic, Market, and Employee sections of the University’s Strategic Plan.

Strategic Focus 7

Conduct a formal study to identify energy reduction opportunities and their potential ROI.

Strategic Focus 8

Conform to a guiding financial Framework to include value added as a key component:

Focuses on the learning experience.

Considers the needs of both students and staff.

Supports academic innovation defined in all key strategy sections.

Expands community awareness objectives of all key strategy sections.

Defines proactive lifecycle management plans for physical plant infrastructure.

Identifies underutilized or misused resources.

Strategic Focus 9

Outline and prioritize the list of facilities and grounds project investments including building components such as HVAC systems, electrical, plumbing, and roofs including ultimately, growth trends.

Strategic Focus 10

Group projects into portfolios. This will help set priorities and drive a conscious balance between fixes/maintenance and strategic investments. Define what proactive and preventative work can be accomplished to reduce maintenance overhead.

Compliance

Strategic Focus 11

Implement policy development and revision protocol; conduct comprehensive policy audit and revisions to align policy and procedures to changing compliance requirements.

Strategic Focus 13

Provide employees with the training and information necessary to do their jobs and understand relevant compliance issues.

Strategic Focus 12

Conduct regular internal compliance audits, with emphasis in areas of potential financial & other University liabilities for non-compliance.

Strategic Focus 14

Assist University management in identifying managing and mitigating risk, and ensuring compliance management processes are integrated into the University's governance, business practices, and academic activities.